Thursday, August 12, 2021

Culinary Chronicling with RushinaMG - A Comprehensive Course

Announcing the first-ever Culinary Chronicling by RushinaMG - A Comprehensive Course


Have you always wanted to document or publish content around food? Perhaps document family recipes, or collate your regional or community culinary culture? Or perhaps you would like to deep dive into ingredient forward research, food history exploration and documentation, put together a personal food-related memoir, or something similar? If any of the above resonates, read on, because this is the program for you!


I have spent over two decades of my career, telling stories about food in myriad ways. I've written countless articles, published a blog or two and several books (mine and others), been the curating editor on a couple of food websites, done R&D for TV shows, podcasts, web series, and more. Done a whole lot of food styling, created my signature style of food illustrations (Foodles by RMG) curated food events, created brands and some seriously good IP's (the Godrej Food Trends Report, the Kellogg Flavour Conference).



And somewhere along this absolutely fabulous journey that I have been lucky to travel on, I learned that terms like a food blogger, food writer or food illustrator, are momentary labels, fleeting in their relevance. Because communicating about food has not only grown explosively in the last decade, but it is constantly evolving. As newer and newer mediums and formats to talk about food evolve, we must evolve in our roles. Personally, I also found I needed a more encompassing term to describe the scope of my work. And so, a few years ago, with the help of my husband, we coined the title Culinary Chronicler. 




What is Culinary Chronicling?


What are we eating? How are we eating? Why we are eating as we do? How is food made? Where are we eating? Who makes our food? Who eats our food? Chronicles about food often address questions like these. Culinary chronicling is essentially a way of sharing food with others, through varied mediums. And any of us that are archiving or documenting food in any aspect through writing, illustration,  art, craft, literature and journalism, film and media, styling and photography are Culinary Chroniclers.  Read more about what makes a culinary chronicler here.






What is the Culinary Chronicling Course with RushinaMG all about? 


Over the last year, it has become more even apparent to me that the ways and means for us to research, document, communicate, publish and tell stories are evolving rapidly, with new avenues opening up every day. This is a fantastic time for those of us who want to chronicle food! This course, a distillation of 20 years of my experience in chronicling and educating,  is aimed to help you make the most of it and achieve your chronicling goals!

If you want to research and document food and cuisine in order to create high-quality food content, this course is for you! Your food content or chronicles can manifest as a blog, articles, books, podcasts, videos and more. 

Spread of 8 weeks, it is packed with 12 online sessions, which include workshops, interactions with prominent Culinary Chroniclers from varied disciplines, assignments, peer reviews and more. There will be mind-mapping exercises, plenty of reading, and stimulating conversations. At the end of the 8 weeks, each Chronicler (you!) will have conceptualized, developed and be well entrenched into creating their specific culinary chronicling project with workable timelines, deadlines and goals.


Curriculum:

The program includes 8 core classes on the skills, tools and tasks required to create a well-developed Culinary Chronicle. Additionally, participants can look forward to 1 peer review session,  4 interactions with experts guests on topics such as visual design and publishing and 1 mentoring  (1-on-1) session with me. 

Learn how to conceptualise, organise, research, document, and present your chronicling project with keen attention to your target audience and your voice as a chronicler. Get access to a detailed curriculum upon registration.


Tools and Resources: Participants of the course get access to

  • Recommended reading lists
  • Recommendations of chroniclers to follow and observe
  • Skill-building assignments and peer-reviews
  • A special swag kit filled with goodies that we will use systematically through the course

Bonus Tadka! Each participant will receive a swag kit of goodies that will be used systematically through exercises and assignments as the course progresses*.


*(Note: Exercises may include crafting food content around the brands and products from this kit, and you may be required to share some of these on your existing publishing platforms (blogs/social media) for peer-reviewing.)


Course Details:

Format: An online course spread across 12 sessions over 8 weeks on Google Meet. 

Batches: Participants can choose between weekday OR weekend batches for the core classes. 


Batch 1 - Weekend: Saturdays through September & October from 11:00 am to 1:00 pm(FULL)

Dates: September 7th, 14th, 21st, 28th, October 5th, 12th, 19th, 26th


Batch 2 - Weekday: Tuesdays through September & October from 11:00 am to 1:00 pm (FULL)

Dates: September 4th, 18th, 25th, October 2nd, 9th, 16th, 23rd, 30th


Batch 3 - Weekday: Thursdays through September & October from 11:00 am to 1:00 pm 

Dates: September 9th, 16th, 23st, 30th, October 7th, 14th, 21th, 28th


Dates subject to slight changes. 


Expert Guest Interactions (common for both batches): Sundays. Details will be shared as the course progresses.


1 on 1 Mentoring Sessions: Will be scheduled based on participant and my calendars.


Fee: Rs. 8,000 inclusive of taxes. Seats: ONLY 15 participants per batch. 


Registration: 

Register via this form today: https://forms.gle/hTuwNNtt3ey8CaFr7


Due to the online nature and extensive/detailed schedule of this course, we insist all bookings and registrations are done through a form. (This allows us to collect all the information we need from you in one streamlined process.) When filling the form, please use/fill the same email address you will use while attending the course on Google Meet. 


Feel free to email any queries to bookings@apbcookstudio.com


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